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Grand Finale: 09:00 - 11:30 Dec 26th, 2025

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Dear Talented Contestants,

We are entering a time where data, technology, and AI are not just transforming the world - they are redefining what it means to build a meaningful, future-ready career. In this fast-changing landscape, your greatest advantage is not perfection, but the courage to learn, to question, and to grow.

That is why this year’s Tomorrow Marketers Business Analytics & Consulting Case Competition is organized in collaboration with Foreign Trade University and Hanoi University of Science and Technology, together with our industry partners NielsenIQ, Ajinomoto, Viettel, VNG, CMC Global, and Base.vn. Their support brings both academic excellence and real-world relevance to your journey.

We created this competition as a place for you to stretch your potential - to think deeper, solve smarter, and make decisions powered by data and curiosity. Every challenge you face here is an opportunity to discover what you’re truly capable of.

If this experience helps you find confidence, clarity, or a new doorway to your future, then we have succeeded in our mission.

Believe in your ability to grow. Step forward with courage.
Your journey starts now.

Pham Minh Quang
Founder & CEO, Tomorrow Marketers

Greeting from the Organizer

- Founder & CEO @Tomorrow Marketers
- Executive MBA Program @Kellogg School of Management & @Peking University
- Master of Science in Business Analytics @National University of Singapore
Anh Phạm Minh Quang

COMPETITION OVERVIEW

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Welcome to the Tomorrow Marketers Business Analytics & Consulting Case Competition 2025 - an innovative platform that combines data analytics, consulting, and business strategy.

Organized by Tomorrow Marketers in collaboration with:

🎓 Academic Partners
•  FTU (Foreign Trade University)
•  HUST (Hanoi University of Science and Technology)

🤝 Industry Partners
NielsenIQ, Ajinomoto, Viettel, VNG, CMC Global, Base.vn

This competition presents a unique opportunity for Vietnamese students to tackle a real-world business case with the theme of “Building Up Future Skills".

Competition Overview:
➤ Registration: Form a team of 3 and register online from 22nd November to 6th December.
➤ Eligibility: Open to Vietnamese undergraduate students worldwide and early-career professionals with less than 6 months of work experience.

Competition FORMAT

The competition will take place over three rounds:

➤ Round 1 (7th December):
- The Opening Battle: Multiple-choice quiz challenge & Mini Case Challenge
- The top 12 teams will be announced on 10th December.

➤  Round 2 (12th - 14th December):
- A 48-hour Hackathon focused on solving a business case.
- The top 4 teams will be announced on 19th December.

➤ Finale (26th December):
- The top 4 teams will present their 2 solutions.
- The best 2 teams will engage in a debate to determine the champion.

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COMPETITION TIMELINE

REGISTRATION

ROUND 1

ROUND 2

FINALE

19/12
Top 4 announcement
Business Case Hackthon 48H
12/12 - 14/12

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•  Online registration for each team of 3 members
• Official language: English
22/11 - 6/12 (22h)
10/12
Top 12 announcement
1 Runner-up
Ranking
1 Champion
2 Finalists
21/12
Submit final-round work
Finale
• Top 4 will present their work from Round 2, 20 minutes each
• The top 2 best teams will debate to decide the champion
26/12
7/12
The Opening Battle:
•  Multiple-choice quiz challenge
•  Mini Case Challenge
Timeline:
•  9h30 - 10h: Introduction to Round 1 via ZOOM Meeting
• 10h - 12h: Officially begin the test in one single session

Exclusive Webinars for Competition Participants

Watch the recording here

Watch the recording here

📅 Friday, November 28th, 2025 — 20:00–21:15
📅 Wednesday, December 3rd, 2025 — 20:00–21:15

REGISTRATION RULES

• Eligible for Vietnamese students worldwide and working professionals with less than 6 months of experience.
• Ineligible for current or former employees of Tomorrow Marketers.
• Required to form a team of 3 members to register for the competition.
• Responsible for having the team leader complete the registration form once on behalf of the entire team.
To ensure transparency and fairness throughout the competition, all participants and teams of the Tomorrow Marketers Business Analytics & Consulting Case Competition 2025 are required to thoroughly read and comply with the full competition rules here:

Ground Rules

HOW TO REGISTER?

Step 1: Register your team ID

The team leader will register to obtain the team’s ID number, then proceed to Step 2 to complete the full registration.

Step 2: Register for the competition

Each team member registers individually using the same team ID obtained by the team leader in Step 1.

02.

Elevate Your Professional Profile Through a Prestigious, Industry-Endorsed Competition

This is not just another student contest. It is a highly credible, academically supported, industry-recognized platform co-organized with leading universities: FTU & HUST and trusted by top corporations.

By performing here, you gain:
- A powerful opportunity to prove your talent directly to industry decision-makers
- Recognition from companies actively recruiting future analysts & consultants
- A standout achievement that amplifies your CV, LinkedIn profile, and career narrative

03.

Build Practical, Future-Ready Skills to Lead in the AI Era

Through real business cases, 48-hour hackathons, strategic analysis, and hands-on data challenges powered by Tomorrow Marketers’ world-class curriculum, you will build:
- Analytical thinking & structured problem solving
- Business analytics & data engineering fundamentals
- Practical machine learning & AI application skills
- Data storytelling, insight synthesis & strategic recommendation

Guided by industry practitioners from leading corporations, you will develop the essential skill set to thrive in the AI-driven economy and stand out as a future-ready talent.

WHY SHOULD YOU REGISTER FOR THIS COMPETITION?

Your fastest gateway to career breakthroughs in the AI Era

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01.

Fast-Track Your Career With Priority Access to Top Internship Programs

As a participant, you’ll unlock priority shortcuts to advanced rounds of Internship Programs at our partner companies, including: NielsenIQ, Ajinomoto, Viettel, VNG, CMC Global, Base.vn

Gaining priority consideration gives you a head start far ahead of thousands of applicants—an advantage nearly impossible to find elsewhere.

Be officially recognized for your participation and academic rigor by Vietnam’s Top Universities:

Turn your competition experience into a career advantage with job shortcut opportunities to Top Internship Programs from:

Info Pack

CONTEST’S MATERIALS

Text Book

MEET THE JUDGES

Finale

Round 2

Ms. Bich Tran
Client Ops Lead
@NielsenIQ
Ms. Xuan Thuong
Senior Manager – APAC Consulting & Analytics
@NielsenIQ
Mr. Pham Chi Uy
Senior Manager
FMCG Sales
@NielsenIQ
Mr. Vu Si Hung
Manager
Account Development
@NielsenIQ
Ms. Linh Duong
Senior Manager
CMI Sales
@NielsenIQ
Mr. Minh Quang
CEO/Founder  @Tomorrow Marketers
Mr. Tony Auvray
FMCG Sales Lead
@NielsenIQ
Mr. Le Hoang Long
Senior Manager
Retailer Vertical
@NielsenIQ
Mr. Minh Quang
CEO/Founder  @Tomorrow Marketers
Ms. Kristine Lou Dejos
Customer Success Lead
@NielsenIQ

*Click to read more information about the judges

*Click to read more information about the judges

REGISTER NOW

🏆 Priority shortcut to advanced rounds of Internship Programs at partner companies.
📚 100% scholarship for a course at Tomorrow Marketers.
🎓 Certificate from the Organizing Committee.
Champion
🏆 Priority shortcut to advanced rounds of Internship Programs at partner companies.
📚 80% scholarship for a course at Tomorrow Marketers.
🎓 Certificate from the Organizing Committee.
Runner-up

Exciting Awards Await the Top Performers

🏆 Priority shortcut to advanced rounds of Internship Programs at partner companies.
📚 70% scholarship for a course at Tomorrow Marketers.
🎓 Certificate from the Organizing Committee.
Finalists (Top 4 Teams)
📚 60% scholarship for a course at Tomorrow Marketers.
🎓 Certificate from the Organizing Committee.
Top 12 Teams

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MEET THE ORGANIZERS

Tomorrow Marketers

Born from the aspiration to nurture a pioneering generation of future-ready marketers, Tomorrow Marketers was founded to equip young professionals with the knowledge, skills, and mindset needed for the modern world.

Now entering its 10th year, TM continues to elevate Vietnam’s education landscape by integrating AI, data analytics, and cutting-edge technology into its learning ecosystem.

With world-class programs in Marketing, Data Analytics, and AI, TM prepares learners to meet the demands of an AI-powered era with confidence and expertise.

30.000+

Learners

10

Years

350+

Classes

50+

 Instructors

150+

Events

Leading Academy for Marketing,
Data Analytics & AI

TOMORROW MARKETERS
•  Website: https://www.tomorrowmarketers.org/
•  Email: bach.nv@tomorrowmarketers.org
•  Hotline: 0975 347 793 (Mr. Bach Nguyen)

CONTACT
ABOUT US
TM Business Analytics & Consulting Case Competition is the first real-world case competition for students, combining Data Analytics, Consulting, and Business Strategy. Organized by Tomorrow Marketers, the competition carries the theme “Building Up Future Skills.”

•  Team registration with 3 members via online form

•  Official language: English

-

12/09

8 P.M

18/09

12 P.M

Ms. Huynh Bich Tran

Tran has 16 years of experience in Market Research Industry and has been with NIQ for more than 14 years.

She has held various client-facing leadership roles, including Vietnam Customer Success Lead, Retailer Vertical Lead, South East Asia Client Deployment Lead for a Program, and currently she is Client Operations Lead for Vietnam, Philippines and Myanmar.

Client Operations Lead @NielsenIQ

Ms. Nghiem Xuan Thuong

Thuong has more than 7 years of experience in NIQ. She worked with leading FMCG manufacturers in different industries in Vietnam for the first 4 years, then moved to Thailand to lead the Retailer Customer Success team, collaborating with key retailer chains.

Currently, Thuong holds the position of Senior Manager in NIQ APAC Above Market team, supplying business insights and consultation for two of G14 clients (NIQ’s global biggest 14 clients).

Senior Manager – APAC Consulting & Analytics @NIelsenIQ

Mr. Pham Chi Uy

Uy has joined Nielsen for more than 3 yeara, concentrating in FMCG solutions and serving both Local Giants & Global Clients. 

Before NielsenIQ, Uy has 7 years in B2B Business Development serving FMCG Clients in Sales & Trade Marketing sector. 

Uy has variety of experience in consulting FMCG/Pharma Clients in Distribution Management System and Digital Transformation, in which is capable to support Client’s business operation. 

Senior Manager – FMCG Sales @NielsenIQ

Mr. Vu Si Hung

• Management Trainee of PNJ – Retail and Jewelry.

• Area sale Manager for IVY Moda – Retail and Fashion. Managing multiple stores from Ho Chi Minh city to MKD and South-East regions.

• Sale Manager – Key Account MT off-trade for Coca-cola Vietnam. Manage national MT retailer account and also expand new business for MT Off-trade channel.

• Current role working as an NIQ Account development manager, I partner with clients to unlock the potential of Retail Audit data and achieve their growth objectives.

Manager – Account Development @ NielsenIQ

Mr. Pham Minh Quang

Mr. Minh Quang boasts 9 years of experience in building and managing Tomorrow Marketers, Vietnam's premier academy for Marketing and Data Analytics training. It holds the #1 position in website users and social media followers, and has educated over 20,000 students and served 200 corporate clients.

He possesses a strong foundation in Big Data, AI, and Machine Learning from his Master's program at the National University of Singapore, ranked #6 globally in Data Science & AI (QS World University Ranking 2025). He is also currently pursuing an Executive MBA at the Kellogg School of Management, the #1 globally ranked EMBA program (Fortune, 2024).

Furthermore, he has 5 years of experience working at renowned multinational corporations such as Unilever, NielsenIQ, and Ogilvy.

CEO/Founder @Tomorrow Marketers

Mr. Tony Auvray

Tony is business analytics and client engagement expert with 8+ years of B2B experiences evolving from operational to strategic commercial positions in FMCG industry.

He has been with NielsenIQ for 7 years with extensive experience in Vietnam, across FMCG players. He is a business development & challenge enthusiast, turned towards enhanced customer's experience.

Tony currently holds the position of commercial director in NielsenIQ Vietnam, where he oversees NielsenIQ’s partnerships with the all FMCG manufacturers across solutions. 

FMCG Sales Lead @ NIelsenIQ

Ms. Kristine Lou Dejos

Kristine boasts 19 years of experience in market research, including a substantial 16-year tenure at NIQ across the Philippines and Vietnam.

Prior to her current role as Customer Success Lead in Vietnam, she held positions as Client Service and Account Development Lead in the Philippines and Consulting Lead.

Customer Success Lead @ NIelsenIQ

Mr. Le Hoang Long

Long has been with NielsenIQ for more than 10 years with extensive experience across Vietnam and Middle East markets. Throughout his career, Long has served as a trusted advisor to retailers and suppliers, providing him with a comprehensive understanding of both sides of the retail industry.

Additionally, Long is a seasoned category management expert, regularly conducting training and coaching sessions for retailers and suppliers on assortment, price, promotion, & merchandising. He is the youngest associate certified as a trainer in Category Management in NielsenIQ Vietnam.

Currently, Long holds the position of Senior Manager for Retailer Vertical in NielsenIQ Vietnam, where he oversees NielsenIQ’s partnerships with the biggest retailers in Vietnam.

Senior Manager, Retailer Vertical @NIelsenIQ

Ms. Duong Hong My Linh

Linh is currently a Senior Manager at NIQ Consumer & Marketing Insights and is responsible for HCMC Client development and relationship management. During her 8 years of experience in the industry, Linh has worked on multiple types of research projects and serviced a wide portfolio of clients, primarily in FMCG and Retail. Besides NIQ, Linh also has experience at the client side and in user research for product development in the fintech industry.

Senior Manager – CMI Sales @ NielsenIQ

Ms. Nghiem Xuan Thuong

Thuong has more than 7 years of experience in NIQ. She worked with leading FMCG manufacturers in different industries in Vietnam for the first 4 years, then moved to Thailand to lead the Retailer Customer Success team, collaborating with key retailer chains.

Currently, Thuong holds the position of Senior Manager in NIQ APAC Above Market team, supplying business insights and consultation for two of G14 clients (NIQ’s global biggest 14 clients).

Senior Manager – APAC Consulting & Analytics @NielsenIQ