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Registration deadline: 23h59 26/09/2024

Welcome to the NIQ-TM Business Analytics & Consulting Competition—an innovative platform that combines data analytics, consulting, and business strategy. Jointly organized by NielsenIQ Vietnam and TM Data School, this competition presents a unique opportunity for Vietnamese students to tackle a real-world business case with the theme of "Market Entry".

Competition Overview:
•  Registration: Form a team of 3 and register online between 12th - 23rd September.
•  Eligibility: Open to Vietnamese undergraduate students worldwide and early-career professionals with less than 6 months of work experience.

Competition overview 

Competition FORMAT

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The competition will take place over three rounds:
•  Round 1 (24th - 30th September):
- Mass training followed by a Business Analytics & Strategy multiple-choice quiz challenge.
- The top 12 teams will be announced on 30th September.

•  Round 2 (9th - 18th October):
- Exclusive training for the top 12 teams.
- A 24-hour Hackathon focused on solving a Market Entry business case.
- The top 4 teams will be announced on 18th October.

•  Finale (23rd October):
- Before the finale, the top 4 teams will receive mentorship from the judges to create a comprehensive data-driven consulting plan.
- The top 4 teams will present their 2 solutions.
- The best 2 teams will engage in a debate to determine the champion.

COMPETITION TIMELINE

REGISTRATION

ROUND 1

ROUND 2

FINALE

30/09
•  Top 12 announcement
•  Mass training for contestants

24/09
29/09
•  ZOOM meeting to introduce Round 1 and Q&A
• Multiple Choice Quiz Challenge
•  Online registration for
each team of 3 members
• Official language: English
-
23/09
12/09
•  Exclusive Training for Top 12 
09/10
12/10
Business Case Solving
18/10
•  Top 4 announcement
• Case type: Market entry case
• Format: 24-hour Hackathon
1 Runner-up
23/10
Format
• Top 4 will present their work from Round 2, 20 minutes each

• The top 2 best teams will debate to decide the champion
Ranking
1 Champion
2 Finalists
1. Contestant must meet the following criteria to be eligible to join:

REGISTRATION RULES

• Vietnamese undergraduate students worldwide and early career less than 6-month work experience
• Student is NOT a current or former employee of NielsenIQ or TM Data School
• Students must form a team of 3 members to register.
2. Ground rules: 
To ensure transparency and fairness in the competition, all participants and teams in NIQ - TM Business Analytics & Consulting Competition must carefully read and adhere to the competition's ground rules.

Ground Rules

01.

Position Yourself In The Job Market

Participating in this competition provides a unique platform to showcase your skills in front of industry leaders. As a young professional, you’ll have the opportunity to enhance your career profile, gain recognition, and position yourself strongly in today’s competitive job market.

02.

Advance Your Business Analytics & Consulting Skills

Through real-world challenges and case studies, you will elevate your expertise in business analytics and consulting. Powered by TM Data School’s world-class curriculum, this competition offers unparalleled training opportunities. Our program features comprehensive knowledge across Data Analytics, Engineering, and advanced Machine Learning techniques, taught by a faculty with practical experience from leading corporations. Expect to hone critical thinking, problem-solving, and technical skills that will set you apart.

03.

Seize Your Career Development Opportunities

This competition opens doors to invaluable career opportunities, including internships with NielsenIQ and mentoring from top industry professionals. You’ll gain exclusive access to a high-quality network, accelerating your career advancement and making you stand out as a top talent in the field.

WHY SHOULD YOU REGISTER FOR THIS COMPETITION?

Unlock your full potential with just ONE competition!

Register Now

Info Pack

CONTEST’S MATERIALS

Text Book

MEET THE JUDGES

Finale

Round 2

Ms. Bich Tran
Client Ops Lead
@NielsenIQ
Ms. Xuan Thuong
Senior Manager – APAC Consulting & Analytics
@NielsenIQ
Mr. Pham Chi Uy
Senior Manager
FMCG Sales
@NielsenIQ
Mr. Vu Si Hung
Manager
Account Development
@NielsenIQ
Ms. Linh Duong
Senior Manager
CMI Sales
@NielsenIQ
Mr. Minh Quang
CEO/Founder  @Tomorrow Marketers
Mr. Tony Auvray
FMCG Sales Lead
@NielsenIQ
Mr. Le Hoang Long
Senior Manager
Retailer Vertical
@NielsenIQ
Mr. Minh Quang
CEO/Founder  @Tomorrow Marketers

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Ms. Kristine Lou Dejos
Customer Success Lead
@NielsenIQ

*Click to read more information about the judges

*Click to read more information about the judges

🏆 Direct access to NielsenIQ Internship opportunities 
💼 100% scholarship to TM Data School
Champion
🎓 Final Interview: A chance to secure an internship with NielsenIQ
📚 80% scholarship to TM Data School
Runner-up

Register Now

Exciting Awards Await the Top Performers

🎓 Final Interview: Opportunity to interview for NielsenIQ internships
📚 60% scholarship to TM Data School
Finalists (Top 4 Teams)
📚 40% scholarship to TM Data School
Top 12 Teams

MEET THE ORGANIZERS

ABOUT NIELSENIQ

We are the world’s consumer intelligence company. We deliver the Full View    , the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.

What consumers
do and buy

WHAT IS
HAPPENING?

What consumers think and feel

WHY IT’S
HAPPENING​?

Capitalize on
opportunities &
mitigate risks

WHAT TO DO
ABOUT IT?

TM
The Full View
TM

ABOUT TM DATA SCHOOL

As experts in data analytics education, we offer globally recognized training from basics to advanced levels. Our streamlined curriculum empowers you to swiftly transform data into actionable insights, driving both business success and career growth.
Into the World of Professional Analytics

Training Program Aligned with Top 1% World-Class Universities

Faculty Trained Internationally in Data Fundamentals, with Hands-on Experience at Major Corporations Handling Big Data

Comprehensive Training in Mindset, Tools, and Business Domain Knowledge across Data Analysis, Data Engineering, Machine Learning, Deep Learning, and more

TOMORROW MARKETERS
•  Website: https://www.tomorrowmarketers.org/
•  Email: bach.nv@tomorrowmarketers.org
•  Hotline: 0975 347 793 (Mr. Bach Nguyen)

CONTACT
ABOUT US
NIQ - TM Business Analytics & Consulting Case Competition is the first real-world business case competition combining Data Analytics, Consulting, and Business Strategy for students, organized by NielsenIQ Vietnam and TM Data School with the theme "Market Entry".

NIELSENIQ VIETNAM
• Website: https://nielseniq.com/global/en/ 

•  Team registration with 3 members via online form

•  Official language: English

-

12/09

8 P.M

18/09

12 P.M

Ms. Huynh Bich Tran

Tran has 16 years of experience in Market Research Industry and has been with NIQ for more than 14 years.

She has held various client-facing leadership roles, including Vietnam Customer Success Lead, Retailer Vertical Lead, South East Asia Client Deployment Lead for a Program, and currently she is Client Operations Lead for Vietnam, Philippines and Myanmar.

Client Operations Lead @NielsenIQ

Ms. Nghiem Xuan Thuong

Thuong has more than 7 years of experience in NIQ. She worked with leading FMCG manufacturers in different industries in Vietnam for the first 4 years, then moved to Thailand to lead the Retailer Customer Success team, collaborating with key retailer chains.

Currently, Thuong holds the position of Senior Manager in NIQ APAC Above Market team, supplying business insights and consultation for two of G14 clients (NIQ’s global biggest 14 clients).

Senior Manager – APAC Consulting & Analytics @NIelsenIQ

Mr. Pham Chi Uy

Uy has joined Nielsen for more than 3 yeara, concentrating in FMCG solutions and serving both Local Giants & Global Clients. 

Before NielsenIQ, Uy has 7 years in B2B Business Development serving FMCG Clients in Sales & Trade Marketing sector. 

Uy has variety of experience in consulting FMCG/Pharma Clients in Distribution Management System and Digital Transformation, in which is capable to support Client’s business operation. 

Senior Manager – FMCG Sales @NielsenIQ

Mr. Vu Si Hung

• Management Trainee of PNJ – Retail and Jewelry.

• Area sale Manager for IVY Moda – Retail and Fashion. Managing multiple stores from Ho Chi Minh city to MKD and South-East regions.

• Sale Manager – Key Account MT off-trade for Coca-cola Vietnam. Manage national MT retailer account and also expand new business for MT Off-trade channel.

• Current role working as an NIQ Account development manager, I partner with clients to unlock the potential of Retail Audit data and achieve their growth objectives.

Manager – Account Development @ NielsenIQ

Mr. Pham Minh Quang

Mr. Minh Quang boasts 9 years of experience in building and managing Tomorrow Marketers, Vietnam's premier academy for Marketing and Data Analytics training. It holds the #1 position in website users and social media followers, and has educated over 20,000 students and served 200 corporate clients.

He possesses a strong foundation in Big Data, AI, and Machine Learning from his Master's program at the National University of Singapore, ranked #6 globally in Data Science & AI (QS World University Ranking 2025). He is also currently pursuing an Executive MBA at the Kellogg School of Management, the #1 globally ranked EMBA program (Fortune, 2024).

Furthermore, he has 5 years of experience working at renowned multinational corporations such as Unilever, NielsenIQ, and Ogilvy.

CEO/Founder @Tomorrow Marketers

Mr. Tony Auvray

Tony is business analytics and client engagement expert with 8+ years of B2B experiences evolving from operational to strategic commercial positions in FMCG industry.

He has been with NielsenIQ for 7 years with extensive experience in Vietnam, across FMCG players. He is a business development & challenge enthusiast, turned towards enhanced customer's experience.

Tony currently holds the position of commercial director in NielsenIQ Vietnam, where he oversees NielsenIQ’s partnerships with the all FMCG manufacturers across solutions. 

FMCG Sales Lead @ NIelsenIQ

Ms. Kristine Lou Dejos

Kristine boasts 19 years of experience in market research, including a substantial 16-year tenure at NIQ across the Philippines and Vietnam.

Prior to her current role as Customer Success Lead in Vietnam, she held positions as Client Service and Account Development Lead in the Philippines and Consulting Lead.

Customer Success Lead @ NIelsenIQ

Mr. Le Hoang Long

Long has been with NielsenIQ for more than 10 years with extensive experience across Vietnam and Middle East markets. Throughout his career, Long has served as a trusted advisor to retailers and suppliers, providing him with a comprehensive understanding of both sides of the retail industry.

Additionally, Long is a seasoned category management expert, regularly conducting training and coaching sessions for retailers and suppliers on assortment, price, promotion, & merchandising. He is the youngest associate certified as a trainer in Category Management in NielsenIQ Vietnam.

Currently, Long holds the position of Senior Manager for Retailer Vertical in NielsenIQ Vietnam, where he oversees NielsenIQ’s partnerships with the biggest retailers in Vietnam.

Senior Manager, Retailer Vertical @NIelsenIQ

Ms. Duong Hong My Linh

Linh is currently a Senior Manager at NIQ Consumer & Marketing Insights and is responsible for HCMC Client development and relationship management. During her 8 years of experience in the industry, Linh has worked on multiple types of research projects and serviced a wide portfolio of clients, primarily in FMCG and Retail. Besides NIQ, Linh also has experience at the client side and in user research for product development in the fintech industry.

Senior Manager – CMI Sales @ NielsenIQ

Ms. Nghiem Xuan Thuong

Thuong has more than 7 years of experience in NIQ. She worked with leading FMCG manufacturers in different industries in Vietnam for the first 4 years, then moved to Thailand to lead the Retailer Customer Success team, collaborating with key retailer chains.

Currently, Thuong holds the position of Senior Manager in NIQ APAC Above Market team, supplying business insights and consultation for two of G14 clients (NIQ’s global biggest 14 clients).

Senior Manager – APAC Consulting & Analytics @NielsenIQ